Tuesday, February 23, 2016

Attracting Business..."What makes the phone ring?"

We, at Apple Wood love to photograph projects as we complete them. In this age of technology, new pictures of recent kitchen and bath projects need to be added to our webpage Gallery Portfolio. That is good marketing and public relations. No business person can deny the impact of this type of advertising to brand our company and build our business.

People love to see project pictures on line and in magazines. In fact, we highly recommend to put together your own Dream Project folder. Filling it with pictures printed from online or cut out of magazines will help you discover and then share what style you prefer. It is an important useful tool that will help your ultimate satisfaction.

Recently a survey of homeowners to discover how they select and choose the remodeling contractor revealed something interesting. Homeowners interviewed and canvassed who has hired a remodeler during the past few years revealed that referrals were the deciding factor that influenced their choice. Pictures of projects played a small part. When given a referral by a friend, colleague, or family member the next step seemed to be to go on line and look at the the firm's gallery on the website.

An internet marketing agency agrees that photos are important and must be shown, they are not enough to convince a potential client to pick up the phone and call. It is a trust factor. That should not be a surprise. After all , we are talking about inviting strangers into your home to alter it. We are opening up our lives, giving access to our family, children, pets, and personal security and belongings to people who are, well, let's be honest. They are strangers to us!

Now there is a bit of demographics involved depending on your generation. Younger homeowners, 20 to 34 have grown up trusting the "google" world. They tend to put more trust in the accuracy of online reviews. They may be willing to award their project to a contractor based on an online search.
However, those 35 to 65 are less trusting of online suggestions, They are much more apt to talk to friends, family, even contractors they already know to ask for referrals.

The majority of serious potential clients are savvy. In fact, seeing only shots of the finished project is not enough. They prefer to see before and after photographs to judge the ability, craftsmanship, and creativity of the contractor they are considering. If they can see a video testimonial made with the homeowner sharing the story (likes and dislikes about the project, the process, and the team involved), even better. Talking to friends about the contractor tops the categories of how homeowners made their decision of who to work with. Makes sense! I would do that! Wouldn't you?

We at Apple Wood love how our clients love us and refer us to their friends, family and actually to themselves for the next project. We are privileged and honored to design and build many times in one home as they proceed improving their homes remodeling baths, kitchens, basements, garages, decks, additions and many other wonderful projects! We would love to help you too!

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